The volatility in fossil fuel prices and the growing realization of the need to control their environmental impact, along with government incentives, will drive the growth of the solar energy sector. According to Globe Newswire, the US market for solar energy will grow at a CAGR of 7.2% till 2030 to reach USD 320.52 Billion.
It represents immense opportunities for businesses operating in the solar energy space; however, effective marketing will provide the critical differentiator for success. Some effective marketing tactics for solar energy entrepreneurs:
Search Engine Optimization
Even though most people look for information online, it is difficult for users to visit your website unless it features high on the search engine results page. SEO helps your website to achieve a better ranking in search engine results.
SEO is a complicated and never-ending process that may require the assistance of a professional, however, you can do your bit by logically structuring the website, creating high-quality content, making the website load fast, ensuring it displays well on mobile phones, and optimizing it for local search.
Social Media Marketing
Using social media, you can increase your brand reach, boost the number of your followers, and engage with them for top-of-the-mind awareness vital for building brand loyalty. Social media is also great for showing the human side of your business, conducting contests, and building relationships and trust.
Social media allows you to interact with customers, address their concerns, and demonstrate your customer-friendly attitude. Businesses can foster healthier relationships with their audiences because social media is more informal than websites.
You can elevate the visibility of your solar panel business with high-quality original content on your website and social media accounts. Using original photos of reputed Solar Panel Brand Names, videos, illustrations, infographics, etc. can help significantly.
Publishing how-to guides, white papers, and technical explanations of how your products work can help build authority and boost your credibility. Publishing guest blogs with links pointing to your website can help generate organic traffic. Adding fresh content infused with important keywords makes it easier for search engines to index your site and drive your rankings.
Conversion Rate Optimization
Conversion rate optimization is the process of encouraging visitors to your website to become customers. Implementing a CRO strategy requires critical thinking and patience but can potentially be a goldmine. The process consists of finding an element of your site needing improvement, testing its different versions comprehensively, tracking the conversion rates, and establishing what works best for you.
These elements can be anything – colors, images, graphics, buttons, videos, and more that have the potential to create an impact on users. The point of the optimization is to boost the conversion rate so that users do whatever you want them to do.
The solar energy space is highly dynamic and competitive. As a budding entrepreneur, you need to be visible to your target audience and do everything it takes to build credibility, earn the trust of your customers, and be the preferred choice of customers for solar energy solutions. You will not get these quickly but need to invest time and effort in refining your online presence to give enduring results.