Email marketing can be a great way to stay in contact with current and prospective clients. In addition, you can attract new leads with exit-intent popups and lead magnets.
Emails can improve patient learning by communicating and reinforcing concepts and principles taught during healthcare classes and on regular visits to your chiropractic office.
Build a List
A solid email list is key to staying on top of mind with new and existing patients. To build your list, add a box to your contact form where people can sign up for emails from your practice.
Using exit-intent popups and lead magnets can also be a great way to collect email addresses. These pieces of content can offer value to new leads in exchange for their email address and help convert them into patients.
Attending local races, wellness seminars, and other events can also be a great way to network and connect with potential clients. You can also give away free chiropractic merchandise to boost your brand awareness.
Send Educational Content
Email marketing can strengthen relationships with patients, boost your search engine optimization (SEO), and generate a steady stream of new patient appointments. But it’s important to understand how to use this tool effectively.
Informative emails that provide value to subscribers are more likely to be opened. Focus on your services’ benefits and avoid using medical or technical jargon.
Use weekly reactivation emails to provide valuable information and inspire your patients to continue with chiropractic care. This type of content can help reduce cancellations and no-show appointments. It’s also a great way to encourage patient reviews and build your business reputation.
Create a Call-to-Action
Email marketing is a powerful tool for chiropractors to get new clients and keep existing ones. It is a cost-effective way to advertise your business to a large audience, but it must be used with the proper tone and content.
Email newsletters are a great way to give subscribers regular updates about your practice. These emails can include information about current promotions, office hours and other operational details.
Educational autoresponder sequences are also effective chiropractic marketing tools for new clients. These emails can educate patients about upper cervical care and help ease fears or apprehension about visiting a chiropractor.
Send Reminders
Email marketing is a cost-effective way to attract new clients and increase engagement with existing patients. It is highly customizable and can be curated with specific patients in mind.
Sending appointment reminders helps reduce no-show rates. No-shows are costly to your business, as you lose revenue and time. Unlike personal phone calls or an automated calling system, an appointment reminder email is short and simple.
Autoresponder emails are also great for attracting new clients. Once a potential client signs up for your newsletter, you can send them content that educates them about upper cervical chiropractic and how it can improve their health.
Send Special Offers
Emails can be used for many purposes, including promoting events and reminders. It’s also a powerful way to connect with potential customers for chiropractic services.
Consider adding a box to your online forms for new clients where they can sign up for your monthly newsletters and other announcements. This will help keep your practice before them after they leave the office.
Another strategy is sending past clients emails offering a free introductory session or discounted treatment plan. This is a great low-key way to reconnect with them and increase the likelihood of returning them to the clinic.
Use Automation
Email marketing is one of the most efficient strategies to attract new patients to your chiropractic practice while keeping current patients engaged. It’s also inexpensive and lets you to reach a large number of people with tailored content, such as exit-intent popups or lead magnets.
They frequently examine numerous clinics and explore alternatives while looking for chiropractic services. With the correct email marketing plan, you can make your chiropractic clinic a potential new patient’s first option. This is done through consistent communication that builds trust and helps people take the next step toward better health.
