The past few years have been tough for us all, especially the small business owner who had to deal with several years of lockdowns and other restrictions; indeed, many businesses fell by the wayside thanks to the pandemic and if your small enterprise has seen better days, digital marketing might very well be the solution.
In this short blog, we point out some of the most productive online marketing strategies for 2024.
- Search Engine Optimisation – Known as SEO, this is the art of making a website more visible to Google and other search engines. Millions of Americans use Googe to find services and products and if your site has not been optimized, your ranking will be low and you will reside on page 29 of the search results and that will not help your cause. It can take a few months, but with a focused SEO team such as King Kong on the project, page 1 is not impossible, which would transform your business.
- Facebook marketing – The social media giant Facebook offers unlimited potential to all types of business; if you have yet to sign up and create a business page, what are you waiting for? There are very powerful online tools that you can use to build a dynamic business page and with a team of social media marketers, you can gradually build a strong Facebook following and that has to be good for business.
- Pay per click advertising – Known as PPC in the industry, this is a form of advertising where the publisher is paid a fixed amount every time a user clicks on their ads. Pay per click is complex, with advertisers bidding for top slots in real time and the best results come when you hire a PPC agency that knows the process inside out. When a company enjoys a good ROI from an ad campaign, they want to continue and many businesses are continually running PPC campaigns, which provides the leads they need to meet their sales goals.
If you would like to learn more about online marketing, Google can help you find a leading Australian digital marketing agency and they would do some research to determine where your business is at regarding an online footprint.
