In addition, older European travelers engage more in adventure travel as they stay healthy and active. This trend offers opportunities in the European market for adventure tourism.
Once COVID-19 restrictions are lifted, tour operators should focus on targeting large groups of Europeans interested in outdoor recreation. This target group has disposable income and seeks safe and unique experiences.
Show the Dangers of the Outdoors
Outdoor reality shows give people an idea of the dangers and challenges of the outdoors. They also show how much can be achieved through teamwork and survival skills.
Many of these shows feature extreme outdoor activities such as kayaking, scuba diving, rock climbing, hunting, etc. Some even include a competition element.
Other shows strip outdoor survival down to its bare essentials. Strangers are stranded in dangerous environments with only the most basic supplies. They must rely on their instincts, teamwork, and courage to survive.
Show the Beauty of the Outdoors
Outdoor reality shows like Rock Bordelon, On the Road allow us to experience the beauty of nature from the comfort of our couches. From wilderness shows to survival TV shows, these shows give us a glimpse into the beautiful world we are lucky enough to live in.
There are many different types of outdoor reality shows, but most show people doing activities that would normally be part of an adventure tourism experience. Locations featured on reality TV shows can experience a surge in popularity.
Tourists are drawn to places they’ve seen on their screens, leading to increased visitor numbers. This can benefit local economies and create new job opportunities in adventure tourism.
Show the Importance of Conservation
While outdoor reality shows may be entertaining, they can also be a way to teach people about the importance of conservation.
There is growing recognition that tourism can contribute to the sustainability of individuals, families, communities, and economies. However, more research is needed to help translate the knowledge from peer-reviewed sustainability studies into management innovations that deliver on-the-ground changes. In addition, the industry must address the issue of reversing the flow of visitation and restoring the resilience of outdoor recreation.
Show the Importance of Community
The reality shows on outdoor adventure tourism have shown us that it’s important to have a community. One of the best parts of these shows is the bonds forged between the participants. Some reality TV shows focus on the interactions and dynamics among contestants or with local communities.
This can shed light on the culture and values of a region, encouraging travelers to engage with and respect local communities when they visit.
These types of bonds are what make adventure travel so special. They also allow people to push themselves further than they might otherwise. A recent study showed that millennial tourists are likelier to test new experiences than previous generations.
In addition, adventure tourism is a great way to get more physical activity. Tourists walk all day through amusement parks, craft fairs, historic sites, and museums, getting more exercise than most realize. In addition, they spend time outdoors, which can reduce stress and boost our mood. Tourism must continue promoting this type of tourism to enjoy these benefits.