It doesn’t matter what industry you operate within, in today’s competitive business world, you need to be doing everything it takes to stand out from the crowd. When it comes to boosting brand awareness, it can seem like an uphill struggle, especially if you are a small business trying to compete with large corporations.
That being said, there are strategies that you can adopt to increase awareness of your brand without blowing your budget. From content marketing to leveraging social media, read on to discover six cost-effective ways to boost brand awareness in 2024 and beyond.
Utilise search engine optimization
Search engine optimization, often referred to as SEO, provides one of the most cost-effective ways to drive organic traffic to your website. Involving the use of keyword research and keyword optimization to attract the attention of both search engines, such as Google and searchers, SEO can be carried out with very few resources. If you are new to SEO, there are lots of free online guides that can help to get you started.
Refine your email strategy
Email marketing offers the highest ROI (return on investment) out of all the available digital marketing strategies, yet many businesses fail to use it to its full potential. There are lots of email marketing strategies for small businesses, many of which require very little capital to get going.
The most important thing to remember with email marketing is that you need to be consistent with your efforts.
Invest in tangible advertising
Although digital marketing is having its moment in the sun, there is still value to be had from more traditional and tangible forms of marketing. For example, branded products are highly effective at boosting brand awareness, brand recognition, and brand reputation.
Plus, there are so many different types of promotional products to choose from, such as custom stationery and branded clothing. You can also order personal checks for your business, which can be customized with your company name and logo.
Leverage social media
It is no longer enough to simply have a presence on all the major social media platforms, such as Facebook, Instagram, and Pinterest. You need to make sure that you are actively engaging with your followers.
When it comes to creating social media content, avoid being overly “salesy” and, instead, focus on delivering value. This could take the form of educational content, such as how-to videos, or entertaining content that makes people laugh and encourages them to share your posts with others.
Try content marketing
Content marketing is the way to go for your business if you have a way with words. This involves the creation of content such as blogs, videos, product reviews, and case studies designed to stimulate your target audience’s interest. You do not need to hire a content writer to create content for your business if your budget will not stretch to this as you can easily get the ball rolling in-house.
Attend networking events
People tend to either love attending networking events, or they can’t think of anything worse. If you fall into the latter category, you may struggle with this strategy, but believe it, it will be worth it. Networking events provide the perfect opportunity to talk about your brand and generate new leads, which are held up and down the country; there are even online events for people who struggle with meeting new people face-to-face.
