There are many ways to make an impact in the world. Some people start a non-profit, others create socially responsible businesses, and others simply work at living a life that’s filled with kindness and respect.
Building a social impact business is an excellent way to fund the projects you care about the most, whether it’s feeding the homeless or helping single mothers. Here are some ideas for a social impact business to help you determine how to implement it in your current company or in future ideas.
Rethink How You Give
One of the easiest ways for businesses to make an impact is to donate a percentage of sales, profits, or time to a charity. Many companies do this by setting aside money each month and allowing employees to take time off to volunteer. Consider ideas that are outside of the box of normal giving.
Launch a Giving Campaign
Did you know you can launch a giving campaign that allows customers, employees, and other stakeholders to donate directly to causes they care about? You can do this by creating a fun and engaging campaign that encourages people to donate their time or money. If you need help on how to do this, consider different fundraising training platforms to help you learn more about creating effective campaigns in your business.
Host an Event
Hosting an event is a great way to raise funds and awareness for your social impact business. You can get people involved through events like Galas, dinners, concerts, and even 5K runs. There are many ways to get families, staff, and your community involved. Your events can be large or small as long as it’s clear how the funds that are raised will be used.
Fundraise Through Crowdfunding or Peer-to-Peer
Crowdfunding is a popular way to raise money for your social impact business. It can also be especially helpful when you are just getting started. When you run a campaign, you make it easy for donors and supporters to back your business not only because of the products or services you offer but also for the cause that your business will support.
Raise Funds With a Badge Campaign
Create a badge that people can wear to show their support. You can make badges from paper or digital, and you can create them for your business, a charity, or even an event. This is a great way to raise funds as well as awareness of your cause. You can even create digital badges for social media and other businesses to join in on supporting the cause.
Leverage Your Brand to Raise Money
Businesses have a unique position to be able to raise money to make a positive social impact. Use your social media channels and website to promote a cause. This can be done by simply sharing information about an organization or event or by asking people to donate directly through the site. You can set up a separate giving portal so that people know their money will go to what you say it will.
Promote a Matched Giving Campaign
Matching gift programs are available for many companies and organizations. There are many ways to do this. One of them is to allow employees to give to causes of their choice and then for you to match their gifts up to a certain amount per year. If your employees give a million dollars to various organizations, you can match each and every one of their gifts to the same non-profits.
Make Sales Socially Responsible
Sustainability is a hot topic right now, but so are things like fair wages, and better working conditions for employees. Being a business that promotes the idea of not only being environmentally friendly but only selling fair trade products where people get fair wages is also important. Create products that benefit others while still being profitable enough for your business. This helps to build a strong community. And your business becomes part of the solution, not more of the problem.
There are many ways to get your business involved with social impact. Whether you host large events or promote sustainable and fair trade products or give your employees time to volunteer in the community, you can make an impact in your neighborhood and around the world.